US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

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Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

The advertising media spend in India was estimated to be around $1.1 billion last year, according to COMvergence's 'New Business Barometer 2024' report for India. The media and advertising market ...

Following its win of the performance marketing mandate for Careem, the region’s leading multi-service platform, Digidarts has expanded into the Middle East market. The Gurugram-headquartered ...

It’s a strange time to be young today. You can talk to ChatGPT instead of calling a friend, scroll through reels instead of meeting up for coffee, and get AI-generated therapy instead of venting to a ...

Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.

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Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.

With influencer-led campaigns being on top of the game, an overwhelming 65% of respondents recalled coming across campaigns backed by influencers during the IPL season. This was revealed in a survey ...