After winning Direct Line in January, VCCP’s first work for the brand is on a mission to create a big-hitting campaign in a traditionally low interest category – and toilet humour is the way forward.

Mother and KFC often go strong on "vibe" advertising, and this new campaign is here to add extra heat to the oozing gravy of the "Believe" campaign. Made for the new limited edition Zinger Drip, it's ...