Fifa has launched media rights tenders in the Indian subcontinent for the next editions of the Fifa World Cup and the Women’s ...

Amazon Prime Video is aiming to take the Australian Football League global with a new series to be made in collaboration with ...

Publicis Group has strengthened its sports marketing unit with the acquisition of the US Bespoke Sports and Entertainment agency.

Estrella Damm has been named as the first sponsor of the 2031 Ryder Cup as it was confirmed that the golf showpiece will ...

Adidas has secured its first ball supply deal with a top 10 Uefa-ranked league for the 2025-26 season onwards, striking a ...

Indian media group JioStar has posted revenues of INR11,222 crore (€1.1bn/$1.3bn) in the first quarter of its new financial ...

Sporting goods retailer Decathlon has named the French logistics company CMA CGM as the new co-title sponsor of the ...

The National Hockey League (NHL) is looking to strike partnerships with the most popular domestic sports property in targeted ...

Sky NZ is to significantly upgrade its digital and linear free-to-air presence with the acquisition of Discovery NZ’s Three ...

From Formula 1 and road cycling in the summer to NHL ice hockey and speed skating in the winter, Montréal is the definition ...

The UK’s Premiership Women’s Rugby (PWR) is to retain a crucial live free-to-air window after striking a new two-year ...

A £200m (€231m/$270m) expansion of Wimbledon, the site of the grass court grand slam, looks set to finally go ahead after a ...