If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on telephones,

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the digital storefront.

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using commercials.

While games of this type are practically the norm on mobile platforms, Valve is putting its foot down and just saying NO to in-game ads.

Valve has once again done something that will greatly please gamers. The company has banned the distribution of games on Steam that force users to watch ads.

Cheery mom-and-pop computer game business Valve have updated their rules about advertising both outside and inside

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as are titles that offer rewards for engaging with ads.

Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam stance— GamingOnLinux proceeded to report on this as a new policy.