Dec 11, 2024 · AI & Automation Fuel Budget Increases. More than half (53%) of marketers who saw budget increases attributed the increases to AI and automation investments, with 71% of respondents who embraced AI strategies reporting a moderate to significant rise in budget allocations. Thomas noted that as AI-driven campaigns performed well and generated more funding, it created a snowball effect: Better ...

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the dramatic side, there’s no denying that practitioners need to reinvent their demand gen strategies as Chrome and other web browsers started the long-awaited phase-out […]

The rapid growth of marketing technology — particularly predictive marketing solutions — is creating daunting new tasks for marketers, who have to wade through all of these offerings to find the solution that will maximize their ROI. With predictive analytics coming into play, is traditional lead scoring out of its league?

Oct 3, 2019 · Gartner has agreed to acquire TOPO, a research and advisory firm for sales and marketing organizations, to better help companies continue to grow revenue faster and sustain that growth.Terms of the deal were undisclosed. Providing insightful resources and advice to drive growth, TOPO produces industry benchmarks, plays and technology reports, and regularly hosts events featuring leaders in the ...

Jan 8, 2025 · In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative technology provider Lightricks, explained that organizations are now focused on …

Sep 17, 2014 · Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.

Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

Content is often the first point of engagement between a solution provider and a potential buyer. Given the important role content is playing for companies,DemandGen Report recently conducted a survey to examine the shifting preferences of business executives. Published this week, The Content Preferences Survey report aims to guide B2B organizations looking to kick off a new content marketing ...

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry leaders who are shaping the future of B2B marketing. They’ve shared their predictions, priorities and plans for tackling the challenges and seizing the opportunities that […]

May 14, 2021 · 3. Work As A Team. Competition can be healthy, but sales reps must be willing and able to work with others. Emphasize the power of collaboration among and across teams to win new business and best serve customers’ and prospects’ needs.